Wednesday, April 6, 2011

Biggest Victory Ever

Cricket is not just a game but is considered as a religion in our country. Hosting World Cup '11 was the most prestigious moment for all us. Not even common wealth games have became popular to such an extent. In India, people are engaged in watching every single match of Team India, without caring about a single thing. They use to watch with family, friends, in streets, shops, sports club or anywhere, anytime. Around 67.7 million people watched the world cup finals whereas 67.3 million people watched the India-Pakistan world cup semifinal. No doubt, India is crazy for cricket.



After winning the maiden World Cup in '83, it became a need not only for the team but also for all of us to become the world champion again and make the World cup victory count to a couple. '83 world cup holds the largest part of memory cells in our mind. The final raised the specter of an Indian humiliation in the hands of the Goliaths of world cricket, the West Indies. Even though India had beaten West Indies in the group stage, the wise and knowledgeable of the game predicted a comprehensive win for the Indies. Batting first, India were bundled out for 183 in the face of the hostile West Indian pace attack. However, when it came to their turn, the West Indian batsmen collapsed and ultimately fell short of the target by 43 runs. The Indian spirit was epitomized by an astonishing catch by Kapil Dev who sprinted back 20 yards to latch onto the skier from the marauding blade of the great Viv Richards. As the news filtered through to the fans back home, it led to unprecedented scenes of jubilation throughout Delhi and Calcutta and the rest of the country.



Clinching the coveted title from West Indies in its home ground under the leadership of Kapil Dev, exploiting non-favourable conditions was one of the greatest achievements ever.



Winning the World Cup '11, was also a tough task. The world cricket has changed a lot since '83. CWC '11 was completely different from that of '83. In today's cricket world, conditions also fail to change the destiny of a match. Now the game is not only about facing a ball with a speed of 150 kmph but also swallowing the bitter saliva when we realize that the ball has been fielded in the point region with a reaction time of nearly .06 sec. And the condition of a bowler is also pitiable, when he fails to decide that, "which type of ball should I deliver to the batsman so that he may not convert it to a bigger one again"? Cricket is a game of patience, wait for the right ball to hit otherwise you are gone, luck factor also matters but not always. Earlier, a target of 230-240 was estimated a good one, under certain conditions of pitch, dew and the like but now a days the estimation criteria level has increased. Even a total of 320-330 can be easily chased.



India's path to the world cup final was not at all easy. Firstly, it was Australia, world's no. 1 team and then it was Pakistan, the team who reached semifinals without having its main players in the squad. Dhoni's form was out of the game before the final and also there was a confusion, who is going to play at the 7th place, Raina or Pathan? Dhoni as a skipper was doing all the things marvellously but with his performance he was a bit tremulous. Nevertheless, he showed that he's not only the responsible captain but also a great player who can change the fate of match with his magical and unexpected performance.



In a nut shell, it was good to become the world champion again, for the second time. It doesn't matter when, where and with whom you played but the thing that matters is, you played to your level best indulging all your strength, blood and sweat in the game. Its not the size of the dog in the fight but its the size of the fight in the dog that counts. And then you come to know that you are the world champion, really a great 100 billion feeling.



Proud to be an Indian.

Congrats to all... :-)

Tuesday, April 5, 2011

Fake Story of Rohan Rathore


You must have seen a youtube video for a song named ‘Emptiness’ circling around on facebook and blogs. The song is said to be sung by an IIT Guwahati student named Rohan Rathore. The story goes like this:
Rohan Rathore pursuing engineering studies from a prestigious institute(IIT-G) in India suffered from cancer. He loved a girl deeply. He demonstrated his feelings for the girl, but the girl did not revert back. Apparently she was not interested in Rohan, leaving him heart-broke.
Rohan, in this pain, composed a song called ‘Emptiness’ about his unturned love for the girl. The soul song(with guitars and drums playing in the background) was for the heart broken lovers.
The story further says that Rohan, who was suffering from cancer, died 15 days after recording this song.
Here is the Youtube link for the song: http://www.youtube.com/watch?v=kblEEfoWpAM
It has been revealed by some IIT Guwahati students that the story is completely FALSE !
Yes, this was a inhumanly clever marketing tactic by some people. Let’s see what they did right:

1. They knew the song was good. But an underground track does not reach a wide audience easily. So they associated a story with it.

2. It is the young people(school and college students) who are the target audience. So they made a story to target these people. And these people are also easily susceptible.

3. There are two prominent ways of viral marketing. Either make it a funny thing, or make it a Sad scandalous thing. These people stooped so low that they made a story to play with emotions of youngsters who were naive enough to trust them.

4. They used Three strong keywords- LOVE, IIT-GUWAHATI and CANCER. ‘Love’ was enough to pull romantically influenced people. IIT-Guwahati is a prestigious college in India, so it again became an eye-catcher. ‘Cancer’ disabled the reasoning abilities of the target audience and aroused a feeling of pity in them. Game Over.

5. A bunch of idiots found the recipe for a great viral marketing campaign, but it isn’t quite easy to fool anyone across the internet, especially in the age of internet when you can just ask anyone through a chat.
IIT-Guwahati students say that nobody with that name ever existed with such a story. If this incident was real, it would have been in news all over the country. We would not have found about it through a video.
If the motive of this viral marketing was to promote the song, then the masterminds have already lost it. Nobody will believe that the composer-singer is anyone but ‘Rohan Rathore’.